Frequently Asked Questions

In today’s digital world, why would anyone still use tape?

Recording to 2-inch analog tape will still give your band the warmest thickest sound possible. Recording digitally is a little bit easier than tape recording; but, depending on the type of music you play, we often recommend recording the rhythm tracks to tape before a digital transfer. You simply can’t make Pro Tools HD sound like a Studer, without using a Studer. Since so many bands are still using tape, there’s a good chance you want the tape sound yourself.

Does tape really do anything when my music is going to end up on a CD anyway?
Yes! Tape recording has a certain sound that can’t be re-produced in any other way. Going through a tape before your music becomes digital will give you that sound. Paradise has some of the best analog digital converters around (UA 2192s) so we can get your analog music onto a CD while retaining the warm sound of tape.

What’s the big deal with the 2192?
I recommend taking a look at our page on the 2192; but in short, the 2192 is a top of the line analog digital converter. The AD/DA converter is a critical part of any studio today. This one portion of the signal chain can alter every single part of your music. The 2192 is one of the best converters available, and that’s why we use it.

What’s the connection between Paradise Recording and Universal Audio?
Our head engineer and owner Rich Williams is also a hardware designer for Universal Audio. This means we have tons of killer UA gear, as well as proto types that haven’t even been released yet. UA is happy to work with a functioning professional recording studio because we get to dry run a lot of their gear before it goes to market. Rich knows his gear inside and out, because he built the gear himself. Paradise Recording is proud and privileged to work so closely with such an amazing manufacturer as Universal Audio.

How much is my project going to cost?
This is a very involved question. The truth is we won't know until the project is completed. The VERY short answer is that we charge a baseline of $50/hr. We have a whole section on budgeting to help clarify this question: Budgeting



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